Famagosta 75, Glifo Associati
Wayfinding System
Milan, 2012

F. Calonga (art direction, photography), F. E. Guida (concept direction), A. Galesi (graphic design, photography),
 M. Rovida (type design), D. Freddi (contents and press release) – Glifo Associati

Project selected at the 10th edition of the Brazilian Biennial of Graphic Design in the wayfinding section.

The signage intends to achieve two goals: to design informative and wayfinding plates integrated with the spaces and consistent with the new image of the building; to make the position of the main entrances and possible pathways clear to external visitors.

The project was inspired by the new facade design characterized by geometric broken-lines. From a formal point of view, the project was inspired by the new facade design characterized by geometric broken-lines, thus to reflect the architectural concept. To strengthen this unity and the overall image, a simple and geometric typeface and customized pictograms have been designed.

A wayfinding system clear and unambiguous in which each element is an essential vehicle of communication and a piece of furniture that reevaluates the common areas adding value and prestige to the building.